Kumaas

Kumaas is a startup fashion label, operating exclusively on Instagram, targeting a modern, style-conscious audience. The brand focuses on trendy apparel that reflects individuality, creativity, and cultural nuance.

My role focused on creating a cohesive brand identity and visual language that would give Kumaas a strong and recognizable presence on social media.

My Role

● Brand Identity Development (Logo, Color Palette, Typography)

● Art Direction for Photoshoots & Visual Styling

● Social Media Visuals & Campaign Content

● Creative Assets for Online Promotion

Services

Art Direction
Brand Identity

The Challenge

As a new Instagram-based startup, Kumaas needed a brand identity that:

  • Differentiates the label from other fashion accounts online.
  • Resonates with a modern, fashion-forward audience.
  • Provides consistency across posts, stories, and campaign visuals.
  • Conveys the brand’s personality, creativity, and cultural inspiration.

The Solution

  • Designed a distinctive logo and color palette that reflects the brand’s identity and versatility for digital use.
  • Established a typography system that could be applied consistently across posts, stories, and promotional visuals.
  • Directed photoshoots and curated content to ensure visuals aligned with the brand’s aesthetic and tone.
  • Created social media campaigns with reusable templates, maintaining cohesion across different posts and stories.
  • Developed a visual system that allowed the brand to grow and scale while keeping content recognizable and consistent.

Through brand identity design and art direction, I helped Kumaas establish a visually compelling, consistent, and scalable brand presence on Instagram, enabling the startup to stand out in a crowded digital fashion landscape.

References