Bigger Cents is a finance and mortgage brokerage firm based in Australia, offering a wide range of services including business loans, home loans, personal loans, and asset financing. The brand needed a cohesive identity and social media presence that would differentiate it from competitors while building trust and professionalism in the financial sector.
My role was to design a strong visual identity — from logo to digital content — that communicates clarity, confidence, and approachability.
My Role
● Art Direction & Visual Strategy
● Logo & Brand Identity Development (Logo, Color Palette, Typography)
● Social Media Post Templates & Campaign Design
● Visual Guidelines for Consistent Branding
Services
Brand Identity
Social Media Design
Content Writing
The Challenge
The financial services industry is often visually conservative — relying on muted palettes, predictable typography, and generic corporate visuals. This creates a crowded landscape where brands struggle to stand out or connect emotionally with their audience.
For Bigger Cents, the challenge was to create a brand identity that felt distinct and modern, while maintaining the core values of trust, professionalism, and credibility. Additionally, the social media design needed to feel clear and approachable, engaging both business clients and individuals without overwhelming them with complexity.
The Solution
- Developed a modern logo and brand mark that projects confidence without leaning into tired industry clichés.
- Designed a color palette that balances professionalism with freshness, helping Bigger Cents stand out in a saturated market.
- Selected typography that emphasizes legibility and modernity, ensuring clarity across digital and print.
- Created social media templates that transform complex financial services into simple, engaging, and trustworthy content.
- Produced a brand style guide to ensure visual consistency across all client touchpoints, from marketing to communication materials.
Through thoughtful art direction and identity design, I helped position Bigger Cents as a professional yet approachable brand in the financial sector. The result is a visual system that builds trust, communicates clarity, and gives the startup a strong foundation for growth.
