MAALTA is a perfume brand by Maleeha Hashmi, with Kaptaan introduced as its signature fragrance — a tribute to Imran Khan, often referred to as “Kaptaan.” Positioned as a premium, unisex scent, the fragrance embodies strength, charisma, and elegance.
My role focused on creating packaging concepts and campaign visuals that captured the brand’s story while appealing to a modern fragrance audience.
My Role
● Packaging Design (Perfume Box & Bottle Presentation)
● Social Media Content & Campaign Visuals
● Art Direction & Visual Styling
● Creative Assets for Pre-Launch Promotion
Services
Packaging
Campaign Design
Content Writing
The Challenge
Perfume branding in Pakistan often leans heavily traditional or feels generic. For Kaptaan, the challenge was to create designs that feel premium and international, while staying rooted in the cultural and symbolic inspiration of the name.
The visual identity needed to:
- Reflect luxury and sophistication.
- Appeal to both men and women as a unisex fragrance.
- Create a memorable unboxing and campaign experience to generate excitement before launch.
The Solution
- Designed packaging concepts with a clean, bold aesthetic, aligning with the premium positioning of the fragrance.
- Used a refined color palette and typography that convey strength, confidence, and elegance.
- Created social media visuals and teaser campaigns to highlight Kaptaan as a symbolic, signature scent.
- Styled promotional designs to balance modernity with storytelling, helping the fragrance stand out in the local perfume market.
With packaging and campaign design, I helped shape the visual presence of Kaptaan Eau de Parfum, creating a premium and symbolic design language that connects the fragrance’s cultural inspiration with a modern lifestyle audience.